Biggest Meat Influencers on the Internet 🥩

The pitmasters, steak obsessives, and beef fanatics who rule social media. Ranked by estimated total reach across all platforms.

#1👑

Guga Foods

@gugafoods

📺YT
📷IG
🎵TT
🥩 Steak

Brazilian-American steak experimenter famous for dry-aging and extreme meat experiments.

Known for:

Dry-aging experiments, A5 Wagyu reviews, butter steaks

Affiliated with:Snake River Farms
6.1M
est. total reach
📺 YouTube:4.2M
📷 Instagram:1.1M
🎵 TikTok:800K
#2🥇

Chuds BBQ

@chudsbbq

📺YT
📷IG
🎵TT
🔥 Bbq

Texas BBQ pitmaster focused on brisket and backyard smoking.

Known for:

Brisket technique, offset smoker builds, Texas BBQ

1.6M
est. total reach
📺 YouTube:1.2M
📷 Instagram:280K
🎵 TikTok:150K
#3🥈

Meat Church BBQ

@meatchurchbbq

📺YT
📷IG
🎵TT
🔥 Bbq

Texas BBQ brand and rub maker known for accessible BBQ content and seasoning products.

Known for:

BBQ rubs, brisket tutorials, competition BBQ

Affiliated with:Traeger
1.8M
est. total reach
📺 YouTube:700K
📷 Instagram:820K
🎵 TikTok:300K
#4🥉

Tasting History

@tastinghistory

📺YT
📷IG
👨‍🍳 Chef

Historical cooking channel that recreates ancient and medieval meat dishes with modern techniques.

Known for:

Historical meat recipes, medieval feasts, ancient cooking

3.5M
est. total reach
📺 YouTube:3.0M
📷 Instagram:450K
0
#5

Salt Hank

@salthank

📷IG
🎵TT
🥩 Steak

The original steak TikTok guy. Known for reverse sear and irreverent steak content.

Known for:

Reverse sear ribeye, cast iron technique, steak memes

Affiliated with:ButcherBox
3.5M
est. total reach
0
📷 Instagram:1.4M
🎵 TikTok:2.1M
#6

Jeremy Yoder (Mad Scientist BBQ)

@madscientistbbq

📺YT
📷IG
🎵TT
🔥 Bbq

BBQ scientist who tests and explains the food science behind low-and-slow cooking.

Known for:

BBQ science, brisket wrapping experiments, pellet vs offset

Affiliated with:Crowd Cow
1.3M
est. total reach
📺 YouTube:900K
📷 Instagram:310K
🎵 TikTok:120K
#7

Nick DiGiovanni

@nickdigiovanni

📺YT
📷IG
🎵TT
👨‍🍳 Chef

MasterChef finalist turned viral food content creator. Massive TikTok following for extreme food challenges.

Known for:

Giant food challenges, steak experiments, cookbook author

23.2M
est. total reach
📺 YouTube:6.4M
📷 Instagram:2.8M
🎵 TikTok:14.0M
#8

Pitmaster BBQ Rescue

@pitmasterbbqrescue

📺YT
📷IG
🔥 Bbq

Helps struggling BBQ restaurants fix their food and operations.

Known for:

BBQ restaurant rescue, pitmasters in crisis

400K
est. total reach
📺 YouTube:220K
📷 Instagram:180K
0
#9

Cowboy Kent Rollins

@cowboykentrollins

📺YT
📷IG
🎵TT
🔥 Bbq

Chuck wagon cook and cowboy food historian. Authentic campfire and cast iron beef cooking.

Known for:

Chuck wagon beef, cowboy cooking, cast iron skillets

4.0M
est. total reach
📺 YouTube:2.6M
📷 Instagram:790K
🎵 TikTok:600K
#10

The Bearded Butchers

@thebeardedbutchers

📺YT
📷IG
🎵TT
🔪 Butcher

Ohio butcher brothers who break down whole animals on camera and sell their own seasoning line.

Known for:

Whole animal butchery, beef breakdown, homemade sausage

3.3M
est. total reach
📺 YouTube:1.9M
📷 Instagram:520K
🎵 TikTok:890K

* Follower counts are estimated based on public data and may not reflect current numbers.

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Rankings are based on estimated total reach across all platforms and influence in the meat/BBQ space.